Your transformation starts here
Built on a proven model, we help today’s LSPs transform into the Language Services Integrators of tomorrow by leveraging AI across all aspects of their business.
who we are
Matt Grotenstein has spent two decades in localization go-to-market on the platform side, the provider side, and increasingly in the space between them, which is where this practice lives.
At Acclaro, he led the transformation from traditional language service provider to integrator: building the TMS technology partnership program with the leading platforms, standing up the connectivity and solutions-architecture motion, and restructuring the commercial model away from per-word pricing. At Smartling, he sold enterprise localization technology into global brands. At Crowdin, e2f, Boston AI, and GTE Localize, he worked on US market entry and the platform's view of the provider channel.
He is the founder and host of LocReset, a podcast series built on candid conversations with the people actually making these decisions: localization leaders from Roku, Apple, WhatsApp, Notion, Lyft, and Warner Bros; plus platform and vendor executives; and legal specialists working through what the EU AI Act means for AI-touched content in regulated workflows. Across hundreds of on-record conversations, the same divide keeps surfacing: buyers have moved on to integration, governance, and proof, while much of the supply side is still selling capacity.
Matt is also co-author of The Global Impact Playbook, a framework for how organizations mature from reactive translation into structured global capability being prepared for publication in Q1 2027.
what we do
We help today’s LSPs succeed in an AI driven world by guiding them through a transformation to the Language Services Integrators of tomorrow.
That transformation starts with what we call “Loc Bootcamp”: a program that helps localization services and technology companies design and deploy AI-powered strategies and tools across sales, marketing, and operations.
We combine deep localization industry experiance with practical AI implementation to help you:
Automate lead identification, generation and outreach with AI-driven intent monitoring and automated sales outreach workflows
Personalize marketing at scale using AI-driven content, LLM search enablement, thought leadership campaign design, and segmentation tools
Streamline operations by integrating AI into translation management, vendor management, and project workflows
““We are being asked to transition to an AI-first model while migrating web properties, and being given zero resources to do it.””
We focus on three core segments of transformation :
01: Connectivity
We implement an integration surface that makes you hard to remove: a connector portfolio across TMS, CMS, PIM, DAM, repositories, and support platforms; API-first delivery; CI/CD-native localization for product and docs; and a solutions-architecture function that can lead a technical discovery instead of escalating it.
Result: recurring, volume-elastic revenue and switching costs that hold under procurement pressure.
02: AI Orchestration & HITL Governance
We design the orchestration layer. That means TMS, engine, and model selection by content type, language pair, and risk tier. Glossary, TM, and brand guideline implementations, quality conditions, tiered human intervention, evaluation layers that substantiate quality claims, and the data governance and audit trail that enterprise security teams will approve. Your linguists stop being commoditized throughput resources and become quality engineers and risk owners.
Result: enterprise-grade AI-driven delivery you can defend in a security review , and the margin that comes with it.
03: Outcomes
We rebuild the commercial architecture around managed programs, market-launch packages, quality-tier pricing, and SLAs for time-to-market success and quality thresholds. Then we rewire your reporting to the metrics your client's executives already track: revenue by market, conversion, time-to-market, ticket deflection, discoverability in target locales, cost per market maintained. We install the QBR cadence, the executive dashboard, the sales motion, and the business-case language your team needs to hold the conversation above procurement.
Result: renewals stop being rate negotiations and start becoming real value discussions.
Start your transformation today
Ready to begin your journey to an LSI?
The first step is a complimentary readiness assessment and recommendation brief. The process takes about an hour, and the deliverable will help to guide your decisions and next steps.
Complete the form here and we can schedule a time to get started.